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1% For The Planet Makes 100% Sense

Australia’s natural beauty is unrivalled - and we want to keep it that way. Here’s more on our partnership with 1% for the Planet and how you can get involved.
By · January 26, 2024
1% For The Planet Makes 100% Sense

1% for the Planet is an environmental movement that actually creates real impact. We’re committed to making a difference - here’s how you can get involved.

When it comes to biodiversity, Australia is one of the most significant places on the planet. As one of only 17 ‘megadiverse’ countries, the land down under sits among the richest countries in the world (biologically speaking).

It’s no surprise then, that Australia is one of the most popular places to move to. Perhaps it’s the untouched beaches, tropical rainforests, turquoise coral reef, snowy mountains, wild desserts or lush hinterland. Australia truly has it all, and we want to keep it that way.

That’s why we’ve joined forces with 1% for the Planet with a promise to donate 1% of all of our sales to environmental causes.

It’s a partnership that creates real impact - and we’re 100% onboard with that.

In this article we’re sharing exactly what it means to be a 1% partner, how it all works, the causes that benefit, and how you or your Australian business can get involved.

What is 1% for the Planet?

1% for the Planet was founded in 2002 by Yvon Chouinard, the founder of outdoor clothing company Patagonia and Craig Mathews, founder of Blue Ribbon Flies.

Born to combat the rise of greenwashing - the appearance of doing good by the environment to improve a business's public image - 1% for the Planet launched with a mission to hold companies accountable.

The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.

Over the last 20+ years 1% for the Planet has built a network of 6,500 partners from across 111 different countries and has generated a total $583 million in certified donations.

  • $583 million total certified giving
  • 111 countries represented
  • 5400 business members
  • 6500 environmental partners

“This is not philanthropy. This should be a cost of doing business. It’s paying rent for our use of the planet.”

Yvon Chouinard | 1% for the Planet Co-founder

Supporting Australian-based causes

1% for the Planet supports hundreds of Australian-based environmental organisations. This means that when you spend your money with a 1% partner, you know Aussie nonprofits are among those feeling the benefits.

And, more funding for Australian environmental groups means a happier, healthier natural world for us to live in.

You can explore the full list of Environmental Partners here. We’ve listed just a few of them below to give you an idea of the kinds of organisations that receive donations from business partners like Upmove.

Sea Turtle Foundation | Cairns North Queensland, Australia

The Sea Turtle Foundation undertakes a range of activities to address the big impacts on turtle including:

  • Research
  • Education
  • Supporting turtle rescue and rehabilitation
  • Advocacy
  • Campaigns and collaborations

Farmers for climate action | Castlemaine Victoria, Australia

Farmers for Climate Action is a movement of farmers, agricultural leaders and rural Australians working to influence Australia to adopt strong climate policies by growing the number of farmers, regional communities and elected representatives championing ambitious action.

Through connection and support, farmers advocate for climate solutions both on and off farm.

Native Animal Rescue - Broome | Broome, Western Australia

Native Animal Rescue treats and cares for sick, injured, orphaned and displaced native animals including marine turtles and rehabilitates them back into their natural environment.

How they help Australian environmental issues:

  • Facilities for the training of practitioners in wildlife management skills and the education of the wider community in wildlife issues.
  • Educate veterinary students in the care and handling of wildlife and marine species.
  • Provide resources and facilities to support research into wildlife issues.

TreeProject | Melbourne Victoria, Australia

TreeProject is a non-profit, volunteer-based organisation leading the way in sustainable re-vegetation throughout Victoria.

Since 1989, TreeProject has facilitated the growing and planting of more than 2 million trees into the Victorian Landscape through volunteer and community-based initiatives.

The Karrkad Kanjdji Trust (KKT) | Melbourne VIC, Australia

The Karrkad Kanjdji Trust (KKT) works with Indigenous Ranger groups in one of the most culturally rich and biodiverse regions of Australia, West and Central Arnhem Land.

KKT brings together Indigenous ranger groups, Indigenous communities and philanthropists to address some of the nation’s most pressing issues, including environmental conservation, education and employment.

Better for planet, better for business

1% for the Planet offers a simple and streamlined solution for conscious businesses who want to make a positive impact on the earth.

Not to mention, the data shows that a sustainable approach is always better for business anyway.

1 in 3 consumers in the US recognise 1% for the Planet and 43% of them say it has a positive impact on their purchasing decisions.

Kate Williams | CEO of 1% for the Planet

How does it work?

1% for the Planet members pay a small annual membership fee and commit to donating the equivalent of 1% of sales revenue to environmental causes. Members are responsible for paying annual membership dues within 120 days of the start of each fiscal year. See the Annual Membership Dues Chart.

Members have the opportunity to align their business with the 1% for the Planet global network and leverage the globally recognised branding. Members also have access to tools, resources and guidance regarding giving back to environmental issues.


1% for the Planet business members give a minimum 1% of their yearly sales to approved environmental partners.

Donations can be made through a combination of monetary, in-kind and approved promotional expenses.


Individuals can support 1% for the Planet by buying products and services from businesses like Upmove that have made the pledge.

By buying from approved partners, you know that 1% of the revenue generated from your purchase will go straight to an environmental cause,

Individuals can also donate directly to the movement online.

Environmental partners

1% for the Planet Environmental Partners are carefully vetted organisations and programs.

Environmental partners are identified through a referral basis meaning organisations can only join once they have been recommended by a 1% for the Planet Business Member.

Environmental partners are groups and organisations that actively support people and the environment.

Eligibility Guidelines

To determine eligibility for the 1% for the Planet Environmental Partners network, organisations must satisfy the following:

  1. Members recommend organisations to apply for the network.
  2. 1% for the Planet team assesses an organisation's eligibility for the network.

Want a move that makes a difference?

Small collective steps create big change for the Planet. If you’re planning a home move and are looking for a reliable and professional removalist service that also gives back, check out Upmove. You’ll find the best movers at the best price. And the best bit - a little slice of your spend goes right back to taking care of Australian land, people and wildlife.

What do our customers say?

Read reviews of Upmove to learn stories from our customers
Williams Landing, VIC
Blacktown, NSW
Reviewed 2 days ago
Jamie was very efficient and quick. Always responded swiftly. Was the cheapest quote I got. Excellent. Will definitely recommend
Nirimba, QLD
Belconnen, ACT
Reviewed 4 days ago
Great work guys.. excellent service
Motorcycle Ducati 749s
Braeside, VIC
Perth, WA
Reviewed 4 days ago
Great service, kept me informed the entire time. Prompt service. Very good experience would recommend.
Lilli Pilli, NSW
Holsworthy, NSW
Reviewed 4 days ago
These people were SO good. Especially considering I inconvenienced them a bit I think. They were friendly, professional and so nice. I'd use them again in a heartbeat.😍 Thank you so much guys. You made it very easy.